This gadget displays evaluations and actual conversions of cloud licenses for all vendor’s apps over a period of time. The data is grouped by week or month.

This metric is a measure of new sales, one of the keys when analyzing your sales funnel. Understanding the cancellation characteristics is critical to optimize your business, so keep it in a visible spot in your dashboard.

Conversion rate = (# of evaluations licenses) / (# of sales) in the specified date range.


Name your gadget meaningfully, so everyone knows at a glance what it is about and when to use it. Fill out the rest of the fields as applicable, namely:

  • The datasource, select a Marketplace datasource (see Add and Manage Datasources).

  • The vendor associated with the marketplace partner account.

  • The time period you want to display and compare conversion rates.

  • The aggregation time to group the data, either by week or month.

  • Finally, indicate if you want to use the current settings for all the compatible gadgets in the dashboard. This option eases the pain of configuring one by one the rest of the gadgets with the same default configuration.


We are working on our growing catalog of Dashboard Gadgets: KPIs and Metrics and Dashboard Integrations: Supported Products, but contact us you want us to expedite a specific one, visit our Help Center.


This gadget appears in the following dashboard: Atlassian Marketplace Partner template (see Atlassian Marketplace Partner).

See also